Awards
Competition Update
The
deadline for receipt of entries
for the Excellence In Print Awards
has been changed.
The new deadline is January 16,
2009. Have you picked
your best work yet?
Changes
for National
Association
After
months of analysis and research and
following the recommendation of the
Marketing Committee, the board of
directors approved Printing Industries
of America as the new name for PIA/GATF.
It also adopted a new logo, pictured
below, along with the tag line "Advancing
Graphic Communications." In
the coming weeks and months, look
for changes in support of the new
identity, including changes to the
website and the implementation of
style guidelines.
Legislative
Agenda
Announced
The Printing
Industries
of America Government
Affairs
department
has set
its Advocacy
Agenda
for the
111th Congress based
on input
from the
national
survey
sent to
all members.
Thanks
to all
who took
the time
to participate
in the
survey
and share
their concerns.
Health
care benefits,
climate
change
legislation,
and card
check legislation
are among
the top
issues
facing
the industry,
and Printing
Industries
will vigorously
lobby about
these issues
on behalf
of members.
Look for
email updates
throughout
the year
requesting
additional
input and
participation
from members
to better
forward
the agenda
to your
Representatives
and Senators.
Member
Offers One
More "Don't"
In
last week's eNews, we shared
a few "don'ts" to
keep in mind when considering
ways to cut back on expenses.
Here is one more "don't" from
PGAMA member and consultant
Bob Moffit of RHM Marketing
Group--Don't
slow down.
What
does that mean? Bob
explains that even
though business
is
getting
a little rough, weaker
competitors
won't make it, leaving
printers with fundamentally
sound sales systems to pick up the slack. He says firms
should make
it tough on the competition by not letting up, and
by getting even tougher over the holidays. While some
businesses are lulled into seasonal complacency and
emotional sliding, remember these facts:
*80% of sales are made by sales folks who sell by
referral and by appointment. BUT, only 20% of sales
people do that. Most sales folks cold call or canvass.
*80% of sales are made after the 5th call
*48% of sales folk call only once
*25% call twice, then give up
*12% make three calls, and that's all
*10% keep on calling in creative ways.
It is
this last 10% who make 80% of the sales.
Multi-Channel
Marketing Works
Have you
heard
the term
"cross
media campaign"
and dismissed
it as just
another
catch phrase
of the
industry
without
real meaning?
If so,
think again.
The 2008
Abacus
Trend Report
shows that
multi-channel
campaigns
(using
print and
the Internet)
deliver
69% of
all retail
revenue,
and that
consumers
buy 15%
MORE from
multi-channel
marketers
than ones
who rely
on just
one medium.
Extreme
Green: Self-Erasing
Paper
Xerox has
announced the development of a self-erasing
paper. The paper is coated with a chemical
that reacts to a specific wavelength
of light. After printing, the paper erases
itself within 24 hours and is ready to
be used again. The paper can be used
repeatedly. Don’t expect to see
the paper for sale
quite yet, though. It’s still
in the experimental stage with commercialization
down the road. A special printer
will need to be developed that uses the
right type of light, and it would be
a costly undertaking for businesses to
convert to a new style of printer. But
considering that 50 percent of documents
are discarded within a day of being printed,
the development could be a step in the
right direction, so stay tuned!
Retirement
Plan Check-Ups
No matter the type of retirement
plan you offer, it's important to
conduct a periodic review to
keep your plan thriving. The IRS
offers "Check-Ups" for
IRA's, SEP's, 401(k)'s and 403(b)
plans to help business owners gain
a better understanding of their plan
requirements, and the need to properly
operate them. For further
information, go to the IRS
Retirement Plan Community.
Food
Drive Underway
Again
this year,
PGAMA members are encouraged
to participate in a Holiday
Food Drive to help feed the
children, working poor, elderly,
disabled and unemployed among
us. All items collected will
go to the Manna Food Bank and
the Maryland Food Bank to be
distributed to people of need
in our area. Please consider
supporting this worthwhile
effort. All you need to do
is provide space for a food
collection carton. Start collecting
donations now. Pick-up of cartons
will begin on Monday, December
20th. If you participated last
year you will be contacted. If
this is your first time getting
involved, call Kyle Walker
for more info, 800-775-9528.
Member
News
Thank you to member
firm Xerox for
generously printing
(for free) the new inserts
for PGAMA's member recruiting
folders.
Congratulations
to the following companies
marking major anniversaries
as Association members this
month:
20
Years
Progressive
Distribution
15
Years
HIRE Institute
S&S
Graphics
5 Years
Art & Negative Graphics
International
Paper (formerly
Weyerhaeuser Recycling)
Unconformity
Upcoming Events
| December
10 |
Webinar:
Digital Color Management,
2:00-3:00pm. Michael Riebesehl
of Xerox will discuss
color management, including:
how to set your applications
for consistent color; where
and when color conversion takes
place; the proper use of RGB,
CMYK; how ICC profiles are
created and used; and how to
develop a color management
workflow that can optimize
both digital and offset print
reproduction. FREE
for members! Email
with registration links to
be sent soon. |
| December
11 |
Webinar: Inkjet
or Toner? Weighing Your Options, 2:00-3:30pm. Inkjet
printing technology emerged
prominently in 2008 and is
bound to have a long-lasting
impact on the printing business.
So is it time to jump on
the inkjet bandwagon? Whether
you’ve already invested
in inkjet, are currently
using toner-based digital
printing systems, or are
still considering both, you’re
sure to want to attend this
special FREE webinar from
Printing Industries of America
and RISO that will compare
and contrast inkjet and toner
printing techniques and devices,
discuss market trends, and
examine your options. More
info and register at www.gain.net. |
| December
16 |
Webinar: Digital
Benchmarking, 2:00-3:30pm. This
session will reveal the results
of a study conducted by the
Printing Industries of America
Technical Research Department
that not only examined the
productivity of equipment,
but it also analyzed printing
processes and operations.
Led by
Dr. Mark Bohan, vice
president, research and
technology for Printing
Industries of America.
Cost is $99 for members.
$199 for non-members. More
info and register at www.gain.net. |
Just
Announced!
January 15 |
Workshop:
Laminating 101-The Basics
of Post-Print Finishing, 4:00-6:00pm
at member firm Neschen
Americas, 7091 Troy Hill
Drive, Elkridge, MD. This
hands-on workshop will
give you an overview of
the latest factory equipment,
plus expert instruction
on the liquid and roller
technique.
FREE
for members! $25
for non-members. Register
at www.pgama.com. |
| January
16, 2009 |
DEADLINE
FOR RECEIPT OF ENTRIES FOR
EXCELLENCE IN PRINT AWARDS! |
| January
29 |
Maryland
Legislators' Reception,
11:30-1:30 at the Governor
Calvert House in Annapolis,
MD. This annual
luncheon is the best way for
our Association to impress
the Representatives with the
size and strength of the printing
industry, so your presence
is vital. We can only influence
business policy by showing
we are a united voice! No
charge for first two executives
from a PGAMA member company. We
are requesting a contribution
of $40 to PIPAC for each additional
attendee. The non-member cost
is $75. Call the office to
register or sign up at www.pgama.com. |
Check http://www.pgama.com for the latest industry news and event photos.
To
view back
issues of 2008 eNews, go to http://www.pgama.com/index/enews_archive.php.
If you have received this email in error or would like us to send it
to a different person at your company, please
contact PGAMA.
|
