PGAMA-e.news

December 11, 2008

e • N e w s


PGAMA Folder Design Contest
IRS Sets 2009 Mileage Rates
Focus on Specialty Photo Market
Latest Flash Report

WSJ Sees Rosy Future
Member News

Upcoming Events

Food Drive Underway
PGAMA members are encouraged to participate in the Holiday Food Drive organized by member firm Walker Supply. All items collected will go to the Manna Food Bank (DC area collections) and the Maryland Food Bank (Baltimore area collections) to be distributed to people of need in our area. To participate, simply provide space for a food collection carton. Pick-up of cartons will begin on Monday, December 22nd. Call Kyle Walker for more info, 800-775-9528.

PGAMA Folder Design Contest
PGAMA is holding a design contest for our Membership Folders. These pocket folders are used to recruit new members, and contain inserts that explain the history and benefits of joining PGAMA. This marketing piece is often the first impression a business has of the Association. New glossy white folders (12# Kromkote) have been donated by member firm Ris, but the Association would like to give the folder covers a fresh look. Designs must have no more than 5 colors with coating, and must include the PGAMA logo at it's existing size and in the Association colors, along with the new Printing Industries of America logo. Embossing or stamping of PGAMA logo encouraged! The designer of the winning entry will be credited on the folder, and receive an iPod Touch (or prize of equal value.) Winner will be selected by the Membership Committee. For more information and/or electronic transmission of logos, contact Carol at PGAMA, 410-319-0900.

IRS Sets 2009 Mileage Rates
The optional IRS standard mileage rate for 2009 has been set at 55 cents per mile and at 24 cents per mile for medical or moving purposes. The rate for charitable purposes at 14 cents per mile is unchanged from 2008. On a related note, if you are considering taking a business deduction for the use of your car, you must determine what percentage of the vehicle was used for business. If the vehicle is used solely for personal use such as commuting to and from work, no deduction is allowed. Deductible car expenses can include the cost of:
1) traveling from one workplace to another
2) making business trips to visit customers or attend meetings away from your regular workplace
3) traveling to temporary workplaces

To claim the deduction, keep complete and accurate mileage records for each business use of your car. If you are unable to produce a clear record, the IRS may disallow the deduction. If claiming actual expenses, add your entire car operating expenses for the year including gas, oil, tires, repairs, license fees, lease payments, registration fees, garage rental, insurance, and depreciation. Multiply the total by the percentage of business usage to arrive at your deduction. Business related parking and tolls are fully deductible and do not have to be reduced. If claiming mileage, see rate above.

Focus on Specialty Photo Market
Industry consulting firm InfoTrends projects that the market for specialty photo products will continue its growth pattern through 2010. If you've got a digital workflow, including a digital press, you should take steps to get in on the action. Of course to be successful you must learn (or outsource) new skills, but if you need convincing as to why it's worth the effort, consider these facts:
*In 2006 more than twice as many images were shot digitally as were shot on film
*In 2008, digital images accounted for 71% of photographic prints worldwide
*The average consumer spends more than $50 on specialty products that include digital images, with photo books and calendars the greatest growth area
*The photo industry is a $13 billion marketplace and seems unaffected by the general economy
*Professional photographers have made the transition to digital equipment, and many need production partners to help them broaden the range of their products
The bottom line: To compete in this marketplace, you have to get the files, print the files, and finish the printed materials.

Latest Flash Report
Ronnie Davis, Vice President and Chief Economist of Printing Industries of America, shares this info in his latest Flash Report.
"Overall, printing prices were up modestly in the third quarter, but printers' costs were up more. Specifically, the price of a print job was up 1.6% over the past 12 months, but printers' costs increased by much higher rates. The cost items that increased the most were paper, energy/utility, and employee health insurance. Lowest cost increases were wages and salaries and property/casualty insurance." The information in the Flash Report was based on the Print Market Survey. The full report is availabe to download in the Members Only section of pgama.com.


And now for some more optimistic news.....

WSJ Sees Rosy Future
The conventional wisdom about media and the financial crisis is that big advertising budget cutbacks will devastate print newspaper and magazine publishers; but the Wall Street Journal's top editor sees the possibility of a different outcome. After recoiling from the initial crisis earlier this fall, advertisers are slowly returning, and may be seeking more conservative, comfortable outlets to make their case to buyers, according to Managing Editor Robert Thomson. Thomson believes that advertisers are starting to understand that consumers often ignore ads in other media because they are doing other things at the same time that sap their attention.With papers, though, the ads may be more valuable because they stick around with the printed page. Online, people get distracted, flipping from page to page, and if they notice ads at all, it is because they are annoyed by their intrusion.

Member News
Congratulations to member firm MOSAIC for receiving a Best Workplace in the Americas award. Since 2000, the Best Workplace program has recognized industry leaders from small, medium, and large firms in the graphic arts industry for their outstanding human relations practices.

Corridor Printing is proud to announce that Vicki Sweet is one of the country’s first ever CPrint® Certified Production Managers. The qualification was gained by attending residential training at CPrint® World Headquarters in Charleston, West Virginia and passing a rigorous end-of-course exam.


Kudos to Vertis for being ranked in the top 10 GPO printers.

Upcoming Events

December 16 Webinar: Digital Benchmarking, 2:00-3:30pm. This session will reveal the results of a study conducted by the Printing Industries of America Technical Research Department that not only examined the productivity of equipment, but it also analyzed printing processes and operations. Led by Dr. Mark Bohan, vice president, research and technology for Printing Industries of America. Cost is $99 for members. $199 for non-members. More info and register at www.gain.net.
January 15 Workshop: Laminating 101-The Basics of Post-Print Finishing, 4:00-6:00pm at member firm Neschen Americas, 7091 Troy Hill Drive, Elkridge, MD. This hands-on workshop will give you an overview of the latest factory equipment, plus expert instruction on the liquid and roller technique. FREE for members! $25 for non-members. Register at www.pgama.com.
January 16, 2009 DEADLINE FOR RECEIPT OF ENTRIES FOR EXCELLENCE IN PRINT AWARDS!
January 27 Special Event: Cocktails & Connections Happy Hour, 5:30-7:30pm at Oro Pomodoro in Rockville, MD. Come enjoy FREE drinks and appetizers while you meet and mingle with other members and guests. Attendees MUST RSVP by January 23! Register at www.pgama.com or call the office, 410-319-0900.
January 29 Maryland Legislators' Reception, 11:30-1:30 at the Governor Calvert House in Annapolis, MD. This annual luncheon is the best way for our Association to impress the Representatives with the size and strength of the printing industry, so your presence is vital. We can only influence business policy by showing we are a united voice! No charge for first two executives from a PGAMA member company. Non-member cost is $75. Call the office to register or sign up at www.pgama.com.

Check http://www.pgama.com for the latest industry news and event photos.

To view back issues of 2008 eNews, go to http://www.pgama.com/index/enews_archive.php

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PGAMA

9685 Gerwig Lane / Columbia, MD 21046

Phone:  410-319-0900   Fax:  410-319-0905


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