PGAMA eNews

Issue: March 5, 2009


Avoid Layoffs with Workshare Program
Are you a Maryland member looking to reduce payroll expenses but avoid layoffs? Then look into the Maryland Workshare Progam...
FREE Benchmarking Report for Digital Printers
New from Printing Industries of America - the first ever compilation of digital printing metrics that can be used to benchmark your digital operation. The report is FREE for download...
Conversion Tool for InDesign to Quark
Markzware has released an upgrade to its InDesign-to-QuarkXPress conversion tool...
Learn About Ancillary Services
Non-print-related services and products are fast becoming a key source of profitability for printers...
Sell Clients on Your Company
When sales personnel leave a company and take their clients with them, who is to blame? The company is, according to consultant Joe Webb...
Member Anniversaries
Congrats to the following firms marking major anniversaries as Association members this month...
Member News

Upcoming Events


Daylight Savings Time
Starts this Weekend
It's time to "spring forward," so be sure to set your clocks ahead one hour before going to bed on Saturday.

Got Tickets?

Next Thursday, March 12, is the BIG night for PGAMA members-the Excellence in Print Awards banquet! Come out to celebrate our industry and see which member takes home the top awards. The gala is also the perfect opportunity to network and see how your peers are handling the economic duress. Features great food and drinks, plus fun casino games! Tickets are still available - call Carol at the office to reserve yours, 410-319-0900.

Mailers' Education Seminar
Get the latest postal information on mailpiece design, direct marketing and more at this seminar, set for March 19. Full details below in Upcoming Events.


Avoid Layoffs with Workshare Program

Are you a Maryland member looking to reduce payroll expenses but avoid layoffs? Then look into the Maryland Workshare Program. PGAMA first addressed the Program in the January issue of Management Bulletin, and details are posted on pgama.com. As the recession continues, however, it seems relevant to remind members of this helpful support system. Basically, the arrangement helps businesses avoid layoffs by reducing full-time employees' hours. The program has operated in Maryland since 1984 and is available in at least 17 other states. Employees see their hours reduced by at least 10 percent but receive some compensation for the time off through state unemployment insurance funds. Advantages for employers include the ability to maintain high productivity, quality and morale, as the trained workforce remains in place and employees avoid the insecurity of layoffs, state labor officials say. Employees in the program retain their benefits in most cases, although certain benefits, such as leave, may be reduced. Requirements for participation include the following:

    • At least two employees who would have been affected by a layoff must come from an affected department or unit.
    • Employees must have been on the payroll continuously for at least three months before a plan is submitted and must not already be part-time employees.
    • Employers must reduce hours by at least 10 percent and by no more than 50 percent. The reduction may be waived in some cases.
    • Employees may receive work-sharing benefits for up to 26 weeks in a benefit year.

For more information on the Maryland Workshare Program, call 410-767-2671 or visit www.dllr.state.md.us/employment/worksharing.
This article was excerpted from a Gazette.Net article by Kevin James Shay, originally published February 27, 2009.

 

FREE Benchmarking Report for Digital Printers

New from Printing Industries of America - the first ever compilation of digital printing metrics that can be used to benchmark your operation. The report is FREE for download from the Printing Industries of America website. The report covers the following metrics categories: Measuring & Profiling the Digital Printing Marketspace; Key Financial Metrics; Key Operational & Productivity Metrics; Tracking Digital Printers' Costs; Digital Printers' Ancillary Services; Marketing & Customer Dynamics; and Compensation & Benefit Metrics. Download your copy here: www.gain.net/eweb/docs/ebusiness/Digital%20Printers%20MetricsWPFinal.pdf.


Conversion Tool for InDesign to Quark

Markzware has released an upgrade to its InDesign-to-QuarkXpress conversion tool. ID2Q v4 was created to provide a quick, easy, and affordable method for migrating Adobe InDesign content into a new QuarkXPress document. This new version will convert Adobe InDesign documents, in Mac or Windows, up to Adobe CS4 to QuarkXPress 7 or 8. The new file can then be opened on either platform, allowing interoperability between the formats. The tool retails for $199. Get more info or request a demo from www.markzware.com/id2q.

 

Learn About Ancillary Services

Non-print-related services and products are fast becoming a key source of profitability for printers. If you are considering enhancing your business with something beyond print, you should download "Expanding the Print Market Space: Printers' Diversification into Ancillary Services. This report is FREE for PGAMA members as a service from Printing Industries of America. The 20-page document examines the variety of services and products being provided, and how adding these items impacts profits. Download your copy (in PDF format) from www.pgama.com in the Members Only section under Special Reports.

 

Sell Clients on Your Company

When sales personnel leave a company and take clients with them, who is to blame? The company is, according to consultant Joe Webb. If the customer feels no loyalty to the firm as a whole, then the company has failed in what should be every printer's goal-- marketing itself as a team of total solutions providers. To help avoid this, owners and managers should get to know clients too, not leave it an exclusive rep relationship. Clients need to know that sales reps do not work alone, rather; every employee, from CSR to rep to prepress to delivery truck driver, is essential to completing their jobs. Another tactic to selling your firm, not just your service, is to bring along the company's strong financial statements to help reassure the client that your business is here to help them for the long haul.

 

Member Anniversaries

Congrats to the following firms marking major anniversaries as Association members this month:

10 Years
Beacon Printing

5 Years
Professional Press

 

Member News

Welcome new member Clean Currents, a total clean energy solutions company for businesses and people in the MidAtlantic region. They can help your business go green through clean energy purchases, solar installation, or energy efficiency improvements, and have already helped printers in the area switch to clean energy. Learn more at www.cleancurrents.com or call 301-754-0430. ***Attention Montgomery County businesses: Now you can go green at extremely affordable rates thanks to the county's Clean Energy Rewards Program. Clean Currents is a certified vendor in the program and would be happy to help your business. For more details, email gary@cleancurrents.com.

Congrats to member firm Bindagraphics on their recent feature in Printing Impressions' online magazine, PIworld.com. The article detailed the firm's many successful sustainability practices. Check it out at www.piworld.com.



 

Upcoming Events

March 9-11 Sales Academy: Playbook for Selling Success at Printing Industries of America. PGAMA member T.J. Tedesco leads this workshop, designed to develop essential skills for sales personnel. Cost is $995 for members. More info and register at www.printing.org.
March 10 Webinar: Pulling It All Together, 2:00-3:00pm. Xerox continues it's FREE Webinar Series with this presentation that will help print providers assess their company's operations, and use the information to make informed purchasing decisions to better meet customer needs and increase their capacity to take on more jobs. Led by Gina Testa, VP of Business Development for Xerox. ****Registration link was sent in an email from PGAMA on Tuesday, March 3. Please call the office if you need the link re-sent.
March 12


Special Event: Excellence in Print Awards Banquet, 5:30-10:00pm at Martin's West Ballroom in Baltimore. Be sure to attend the Association's biggest event of the year, a night to celebrate print and salute the best of our industry. Evening opens with networking while guests enjoy cocktails and very heavy hors'douerves. Brief awards ceremony follows, then the celebration continues at Casino Night with plenty of great prizes for participants. All Casino Night proceeds benefit the PGAMA Education Trust Fund. Tickets are $55 each or $525 for a party of 10. Call PGAMA to make reservations, 410-319-0900.
March 16-18 Special Event: National Environmental Health & Safety (NEHS) Conference, Indianapolis, IN. If you are looking to become a more sustainable, green printer, plan to attend this conference--the only one addressing this issue for the printing industry! PGAMA members receive a special registration rate! Learn more and register at www.nehsconference.org.
March 19 Special Event: Mailers' Education Seminar, 8:00am-3:30pm at the University of Baltimore Business Center. Get the latest info on direct marketing, mailpiece design, intelligent mail barcode, address management, and more at this educational seminar. Cost is $90 per person, but the info presented is priceless. Fee includes breakfast, lunch, and parking. Contact James Barlow for more info, 410-321-8821.
March 23 Webinar: 10 Tips to Improve Your Finances, 2:00-3:00pm. Stuart Margolis, of member firm Margolis Becker leads this session, and will help you discover the proper principles to follow to take advantage of the opportunities available in the current economy. Save countless hours of agony later by learning from the mistakes and triumphs of others. Cost is $69 for members OR sign up for the March 2 and 26 broadcasts too and pay just $150 for all three sessions! Register at www.printing.org under Events & Training.
March 23-24
Event Just Listed!
Special Event: NEPS 2009 Industry Summit, in Washington, D.C. Get all the industry and economic trend updates you need now to plan for the months and years ahead. PRIMIR Spring meeting follows, March 24-25. Stay on to get an insider's preview of two new studies by PRIMIR. More info and online registration at www.npes.org/blasts/industry-summit-09-2.html.
March 26 Webinar: 10 Tips to Improve Your Sales, 2:00-3:00pm. PGAMA member T.J. Tedesco leads this webinar, and will share practical ways to capitalize on simple strategies that not only require fewer resources, but also yield quicker results. Cost is $69 for members OR sign up for the March 2 and 23 broadcasts too and pay just $150 for all three sessions! Register at www.printing.org under Events & Training.
March 26 Special Event: Production Club of Baltimore Paper Show, 5:30-8:30pm at Martin's West in Baltimore. Where food, fun, and paper meet! Cost is $25. Register online through March 25 at productionclubofbaltimore.org.
March 30-April 2 Special Event: ON DEMAND Conference & Expo, Pennsylvania Convention Center in Philadelphia, PA. Whether you come from the commercial or in-plant side of the printing industry, this conference can help you make connections with peers, competitors, vendors, and business opportunities. Register by February 23 and save $200! More info and sign up at www.ondemandexpo.com.
March 31-April 2 Member Education: Introduction to Printing Workshop. If you have employees who are new to the industry, this two-and-a-half day class is a must. Attendees will gain an understanding of the entire printing process, from start to finish. Cost is $295 per person for members; $495 for non-members and includes all instructional materials, lunch every day, and transportation for the field trip. Register by March 23 at www.pgama.com or call the office, 410-319-0900.
April 7 Members Only Seminar: How to Survive the Economic Downturn, 8:30-12:30pm at PGAMA. Renowned consultant Tom Crouser developed this program especially for small printing businesses (those with less than $1.5 million annual sales.) In the half-day session he explains why a tough economy can be the best time for growth, and how expansion can be achieved. All attendees receive a copy of Tom's book, "Prospering," and a personal consultation with him. Cost is $85 per person/$125 for husband-wife owners. ***Money Back Guarantee!*** If you attend and do not find value in the presentation, ask for a refund. Limited Seating-register early! Sign up at www.pgama.com or call the office, 410-319-0900.
Check http://www.pgama.com for the latest industry news and event photos.
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