New
Green Toolkit
Printing Industries of America has developed
yet another great benefit for members: the Green Marketing
Toolkit, which will be available for download this month
(approximately June 26) from www.printing.org.
The kit will contain guidance on how printers can evaluate
themselves with respect to sustainable green practices,
guidance on how to position themselves relative to their
competition, templates for marketing tools, and background
information on the legal aspects of making environmental
claims. A companion webinar, Cashing
in on Sustainability,
was just announced and is scheduled for broadcast on Tuesday
June 30 to explore green marketing practices and review the
content of the tool kit.
Clarification
on OSHA 'Hit List'
Last week we announced the release
of OSHA's 2009 list of companies targeted as High Hazard
Workplaces. This week we want to clarify that companies
on the list are in states with federally monitored OSHA compliance.
Maryland and Virginia are State Plan States, which means
they operate their own OSHA programs to monitor
and track high hazard industries and facilities. Therefore,
no Maryland or Virginia companies will appear on the list
mentioned last week, and Printing Industries of America
will not have access to whether or not a company in either
state is likely to be inspected. Just because a
company is not on the Federal list does not mean they are
not tracked and could possibly be targeted by their state.
Members in Pennsylvania and D.C. could be listed on the Federal
list, but all companies on the list should have received
a letter from OSHA advising them of their status. [Thanks
to PGAMA member Catherine Cretu of Anaconda Press for helping
to uncover this important difference.]
Members
Applaud Rebuttal of Direct Mail Prediction
Several members commented on last week's
article about the demise of direct mail, as predicted by
a Virginia consulting firm (Borrell Associates). The members
were pleased to see PGAMA's publication of a counter argument
to the prediction. One wrote "...it
should be noted that the author of this completely unfounded “prediction” is
putting this misinformation out there in the hopes of scaring
off our clients. Borrell Associates is a marketing consulting
firm that specializes in local internet advertising." The
member went on to add, "Believe
me, I’m
not up nights worrying about his spam supplanting my targeted
direct mail anytime soon. That he was able to get so many “news” sites
to reprint his prediction shows you the level of irresponsibility
that pervades so many of the PR for Pay sites out there today.
PGAMA is the only one to offer anything
in the way of another point of view. Thank you."
Do
the Logo-Motion
A simple yet effective way to gain credibility
and increase recognition for your company is by using the
PGAMA and Printing Industries of America logos. Advertising
your membership in the organizations is a positive symbol
for your business as well as for the industry, because it
communicates that you are a reputable, recognized company.
Use the logo on business stationery, print advertising, your
website, client newsletters, exhibits, or anything else on
which you would feel inclined to put your company logo.
PGAMA's goal as an Association is to benefit members by enhancing
their current and future profitability, and boosting your
company image is one way we are pleased and proud to do so.
NEED A COPY OF THE LOGO? The PGAMA and Printing
Industries of America logos are available for download in
color and black and white versions for your printed and electronic
communications. To request a copy of the logos, contact Carol at
the PGAMA office, 410-319-0900.
National
Association Improves Website
Printing Industries of America
has a new and improved website so
members can more easily access FREE, timely, and valuable
information about the the industry. Some of the free items
to be found include: Research Technology Reports, Technology
Bulletins, research calculators, investigational reports
and research/technology articles. This is an amazing resource
for your business, so we encourage you to take advantage
of this benefit provided by your membership in PGAMA and
your national association. Take a minute and surf the Printing
Industries of America website-www.printing.org/free -you
will be amazed at the variety of data and other materials
available with just the click of your mouse! (From pgama.com,
click on the logo in the upper right corner of the home page.)
Freebie
of the Week: Report on Social Media
If you're considering the use of "social media" (like
Facebook, Twitter, etc.) to market your business, you'll
really appreciate this week's freebie! "SOCIAL MEDIA
MARKETING INDUSTRY REPORT: How Marketers Are Using Social
Media to Grow Their Businesses"
by Michael A. Stelzner covers topics such as:
• The time commitment: the weekly hours
marketers invest in their social media efforts.
• The benefits of social media marketing: Discover the major advantages
marketers are achieving with their social media efforts.
• Commonly used social media tools
• And more.
Download the 26-page PDF report in the Members Only section of www.pgama.com.
Member ID and password required.
Member Anniversaries
Let's hear it for the following businesses marking major
anniversaries as Association members this month:
30 Years
Copy Graphics
25 Years
Sharon Press
Web Press
10 Years
Alternative Mail Delivery
5 Years
Liberty Mailing Service
Member
News
(& Members in the News!)
Welcome new member EnerNoc.
EnerNOC helps commercial, institutional and industrial organizations
use energy more intelligently, pay less for it, and generate
cash flow that benefits their bottom line. Their technology-enabled
energy management solutions help meet the needs of utilities/grid
operators that deliver energy and are responsible for maintaining
the real-time balance between supply and demand. EnerNoc
offers proven expertise and innovative ideas for total
energy management, through demand response, energy efficiency,
and energy procurement solutions so that you get more from
your energy. Visit their website for more info, www.enernoc.com.
Congratulations to the following
member firms who are G7-verified. The G7 process is a special
calibration that helps commercial printers produce consistent
color with less preparation and less waste. Art Litho
Printing, Creative Print Group, Friendship
Creative, HBP,
Inc., McArdle Printing,
Mt. Royal Printing, Schmitz
& Sons, and Spectrum
Printing.
MOSAIC was featured
in the May issue of Graphic Arts Monthly. The
company was mentioned for their "green" efforts
in an article on page 8.
Presstek is hosting an open
house June 23-25 with demos of digital offset printing, computer-to-plate,
and workflow solutions. For details visit www.presstek.com/events.
Prisco has
announced a national distribution agreement with
HP which will enable PriscoDigital to exclusively market
and sell the complete line of HP Scitex super-wide industrial
inkjet printing systems to the USA commercial print and industrial
graphics marketplaces. Read more at WhatTheyThink.
Condolences are extended to
former PGAMA Board Chair Jack Weber and
family. Jack's
mother passed away today.
Upcoming Events
| June 5 |
Baltimore Postal Customer
Council Membership Meeting,
10:00am-Noon at Conrad's Ruth Villa in Baltimore. Meet
and network with mailing industry peers. Speakers and
buffet lunch included. Cost is $55. More info and register
at www.baltimorepcc.com. |
| June 8 |
Special
Event: PGAMA
Golf Outing, 8:45am
shotgun start at Crofton
Country Club. Make
contacts
with other members
and business associates
at our annual golf
outing.
A challenging course,
an outstanding lunch,
and prizes for Longest
Drive, Closest to Pin,
Hole in One and Putting. Cost is $145 per person
for golf, breakfast
and lunch; $45 for
lunch/awards
only. Call
the
office to sign up, 410-319-0900. Please have
handicap information available. |
| June 16 |
Webinar:
Partnering & Networking
to Build Your Business, 2:00-3:00pm.
This webinar will introduce the importance of leveraging
tools and technology associated with business development,
training and education, and new market development.
This is a FREE presentation. Register
at WhatTheyThink.com. |
| June 17 |
Webinar:
Lead Generation & Customer Retention, Get
an inside look at how your customers and competitors
see the printing industry.
Survey results from more than 12,000 print customers
will be shared, covering areas such as service quality,
product quality, customer loyalty, client share,
and future expansion areas. You will also learn how
to implement your own customer feedback system to
stay in touch with what every client wants and needs
so YOU can keep their business. This 30 minute webinar
will be broadcast several times during the day.
Register online at: www.surveyadvantage.com/webinar/webinar.php?BizID=24. |
| June 19 |
Special Event:
Art Stowe's Retirement Party, 7:00-10:00pm
at Martin's West-6821 Dogwood Road in
Woodlawn, MD. Join current members, former members,
colleagues, friends, and family to salute PGAMA
President Art Stowe who is retiring after a remarkable
39 years of service to the Association and to the industry. Join us for cocktails
and an appetizer buffet as we celebrate Art’s career with a toast, a roast,
and a chance to boast! Additional Roasters Welcome! If you have a special memory
of Art to share, please contact Carol Atwood at the PGAMA office, 410-319-0900.
Tickets are $62 per person. Invitations were mailed. The banquet hall needs a
head count, so please RSVP to Carol this week! |
| June 24 |
Webinar:
Harnessing Technology for Business Growth,
2:00-3:00pm. Improving the efficiency of customer
communications has become a global imperative for
many organizations. During this session, you will
hear from print service providers who have leveraged
this customer need to position their businesses for
growth--even in tough economic times! This is a FREE
broadcast. Register at WhatTheyThink.com. |
| June 30 |
Seminar: Women in the
Environment, 1:15-6:30pm
at the Museum for Women in the Arts, 13th and K
Street in Washington, D.C. This seminar, presented
by member Derek Smith & Associates,
will put to rest any doubts you may have about
the market for sustainable companies in the coming
years. Featured speakers include female CEO's and
leaders from within the industry. A must-attend
for anyone in sustainability, procurement, printing,
paper, packaging, and graphic design! Cost is $95
per person/group rates available. Register at www.paperleadership.com |
| July
20-21 |
Workshop: Total Immersion-Digital
Color, at
Printing Industries of America headquarters in
Sewickley, PA. This brand new workshop is designed
to give you a comprehensive look at what it takes
to produce reliable, high-quality digital output.
Two intense days of hands-on training will get
you totally immersed, and totally knowledgeable,
in digital color and press optimization. Cost is
$595 for members. Full details and registration
link on www.printing.org. |
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