PGAMA eNews

Issue: January 21, 2010


Almost Time for Form 300A
OSHA requires that employers post a summary of the total number of job-related injuries and illnesses that occurred last year from February 1 to April 30, 2010...
IRS Suspends Tax on Business Cell Phone Use
IRS Commissioner Doug Shulman said last week that the Service is suspending any update of rules for taxing employer-provided cell phones...
5 Fresh Ideas to Boost Business
Turn your delivery truck or van into a mobile billboard; Work with a charity...
Becoming 'The Go-to Guys'
The turmoil in the economy, including rampant downsizing, has led to frequent changes in the people that you deal with at client firms. Seemingly, this is a chance for a competitor to get in the door...
Watch Out for Falling Prices
According to the AP, the economic slump has prices for Super Bowl commercial time falling. Meanwhile, retail prices in the Washington-Baltimore area have also dropped...
De-stress with a Neat Desk
If you want to be more at peace internally, then try to keep your world in order. "Outer order contributes to inner calm," says writer Gretchen Rubin...
Member News
Offit-Kurman is featured on p. 60 of the January issue of Baltimore CEO...
Upcoming Events


Cool Link of the Week
The American Advertising Federation of Greenville SC (AAF Greenville) has put together a great little promo for the ADDY® Awards. Watch the video at http://www.youtube.com/watch?v=FZ3Je3zpMqg and listen carefully for the punch line!

Reminder: New Mileage Rates
The Internal Revenue Service recently issued the 2010 optional standard mileage rates used to calculate the deductible costs of operating an automobile for business purposes. Beginning on Jan. 1, 2010, the standard mileage rates for the use of a car (also vans, pickups, or panel trucks) will be 50 cents per mile for business miles driven.



Almost Time for Form 300A

OSHA requires that employers post a summary of the total number of job-related injuries and illnesses that occurred last year from February 1 to April 30, 2010 (Form 300A). Employers are only required to post the summary, not the OSHA 300 Log.

The summary must list the total numbers of job-related injuries and illnesses that occurred in 2009 and were logged on the OSHA 300 form. Employment information about annual average number of employees and total hours worked during the calendar year is also required. Companies with no recordable injuries or illnesses in 2009 must post the form with zeros on the total line. All establishment summaries must be certified by a company executive.

The form should be displayed in a common area wherever notices to employees are usually posted. A copy of the summary must be made available to employees who move between work sites, such as construction workers, and employees who do not report to any one location on a regular basis.

Employers with 10 or fewer employees are normally exempt from federal OSHA injury and illness record keeping and posting requirements.

 

IRS Suspends Tax on Business Cell Phone Use

IRS Commissioner Doug Shulman said last week that the Service is suspending any update of rules for taxing employer-provided cell phones and other mobile devices, and expects Congress to act soon to change the antiquated law.The 1989 law, written at a time when cell phones were viewed as a luxury perk for corporate executives, added cell phones to the “listed property” rule in the tax code, requiring employers to maintain detailed logs of all employee calls, text messages, and emails. Legislation was introduced last session to remove cell phones from the listed property category, but Congress did not act on the bill.



5 Fresh Ideas to Boost Business

1-Turn your delivery truck or van into a mobile billboard. Wrap it with sharp graphics to get your message out on the street.
2- Work with a charity. Not only is it the right thing to do, but it's a great way to make connections with other businesses.
3- Talk digital. Even if the job is offset, you use digital prepress and CTP, so call it a "digital process" to sound cutting edge.
4- Downsell. The client wants 5,000? Suggest less to 'test results,' then add margin to the shorter run and charge for changes.
5- Fight the low cost opposition. Create an in-house brokerage that buys from other sources and prices low, then keep the margin.

 

Becoming 'The Go-to Guys'

The turmoil in the economy, including rampant downsizing, has led to frequent changes in the people that you deal with at client firms. Seemingly, this is a chance for a competitor to get in the door with a bid to provide services, since the new person probably has no experience with your firm or what you produce. But if handled properly, this situation presents a real opportunity. Your company's top management should be first in line to connect with the newbie, and bring them up to speed on the successful projects you have collaborated on in the past. Find out what the new person's role is--they are likely expected to do more than their predecessor--so suggest new services/products that could help achieve their goals. If you help someone succeed in their new job, you will become an invaluable resource, and your company will become "the go-to guys" for providing solutions to their needs.


Watch Out for Falling Prices

According to the AP, the economic slump has prices for Super Bowl commercial time falling for only the second time in its history, but it is still the most expensive on television. TNS Media Intelligence said Monday that 30-second commercials during next month's Super Bowl on CBS are selling for between $2.5 million and $2.8 million. That's a drop from last year, when ads averaged $3 million on NBC. Some big players like Pepsi and General Motors are staying on the sidelines. This leaves holes for smaller companies like Diamond Foods, Dr. Pepper and Snapple to use the Super Bowl to get their wares in front of 100 million viewers who are practically guaranteed to watch their ads. It's unclear how much revenue Super Bowl advertising will generate for CBS. Nearly all of the 62 commercial slots have been sold. While not conceding that ad rates have slipped, CBS said the pace of sales has been better than it was for NBC a year ago.

On a related note...

Retail prices in the Washington-Baltimore area, as measured by the Consumer Price Index for All Urban Consumers (CPI-U), edged down 0.2 percent from September to November following four consecutive bimonthly increases, the U.S. Bureau of Labor Statistics reported today. Sheila Watkins, the Bureau’s regional commissioner, noted that lower prices for housing and apparel were responsible for the recent decline, while higher prices for transportation, education, medical care, recreation and food and beverages moderated the overall decrease. The November 2009 CPI-U was 1.6 percent higher than in November 2008. Over the same period, the core inflation rate, as measured by all items less food and energy index, rose 1.5 percent in the Mid-Atlantic region. The overall national average was 2.7%.

 

De-Stress with A Neat Desk

If you want to be more at peace internally, then try to keep your world in order. "Outer order contributes to inner calm," says writer Gretchen Rubin. Rubin is the best-selling author of The Happiness Project, a book that details the year she spent testing studies and theories about how to be happier. She states that "...taking care of small tasks such as cleaning off your desk and filing papers can make you feel less 'harassed' and lead to greater happiness and calm."

 


Member News

Offit-Kurman is featured on p. 60 of the January issue of Baltimore CEO. Check it out at http://www.smartceo.com/issues/archives/Baltimore/2009.

 


 

Upcoming Events
January 26 Seminar: Women [and one Man] in the Environment-1:30-5:30pm at The National Museum for Women in the Arts (1250 New York Avenue, Washington, D.C.) PGAMA member Derek Smith & Associates, LLC is sponsoring this event, which features executives from "Corporate America" who will speak about the growing sustainable market and what they want from print, paper, packaging and design partners. Registration & list of speakers at www.paperleadership.com. Major credit cards, PayPal accepted.
February 4 PGAMA Tech Talk: Using Technology to Track Clients & Prospects-Join us for a MAGE Lunch & Learn hosted by PGAMA’s VP Paul Foster about FREE web-based tools that can be used to create a “virtual assistant” that will automatically update you when clients and prospects are in the news. This info can help you spot industry trends and give you an inside scoop to make phone contact. Bring your laptop to participate. Geared to all sales & marketing personnel and LIMITED TO 20 ONSITE PARTICIPANTS. Simulcast available on request. Cost is $15 for MAGE members or $25 for non-MAGE members. Includes lunch. Reserve your spot by calling 410-319-0900 or sign up at www.pgama.com.
February 16 MD Legislators’ Luncheon-11:30am-1:30pm at the Governor Calvert House (58 State Circle/Annapolis, MD 21401.) Make contact with the people who pass the laws impacting your business! Join other industry members for lunch and conversation and show your elected officials the impact our industry can have. Get the names and phone numbers of your State representatives by calling PGAMA or visiting PGAMA.com and clicking on the Legislative Action button. Input your address (business and/or personal) to get contact information, then call or email them with an invitation to stop by. Cost: No charge for the first two executives from a PGAMA member company. We are requesting a contribution of $40 to PIPAC for each additional attendee. Non-member cost is $75. RSVP to PGAMA (410-319-0900) or sign up online, www.pgama.com.
February 19 Educational Field Trip: Glatfelter Paper Mill Tour-During this interactive tour of the Glatfelter Pulp and Paper Mill, you will see how trees are used to create paper and a wide range of other products, plus learn how Glatfelter manages its environmental footprint with sustainable forestry and other measures. A chartered bus will pick up passengers at three Park ‘N Ride locations: College Park Interchange (7:30am); Rolling Road in Catonsville (8:15am); Warren Road in Cockeysville (9:00am). Tour begins at 10:15am. Box lunch on the bus following tour. Cost is $40 per person for members and guests of members; $50 for non-members. Sign up by February 5th on www.pgama.com or call 410-319-0900.
February 28-
March 4
Printing Industries of America Presidents' Conference, Scottsdale, AZ-2010 is the year to reinforce the foundation of your business. This year’s program was developed with the intention of helping industry leaders like you focus on the core elements of your business—those things that can help you remain stable, as well as increase profit margins. Topics to be addressed Include: Communicating the Value of Print * Methods for Cost Reduction * HR Issues * Economic Forecast * And much more! Complete info and registration at http://www.printing.org/page/3499.
March 15-17 National Environmental, Health and Safety Conference: Printing for A sustainable Future-at the Sheraton Indianapolis, Indianapolis, IN. The one conference for the graphic communications industry that intersects the needs of safety, environmental and human resources. Today's workplace requires multitasking -- and this conference provides you with the tools and information to accomplish this goal! Plan now to attend! More info and registration at http://www.nehsconference.org/nehs10_site/index.html.
March 24 Save the Date! Special Event: Excellence in Print Awards Gala, at Martin's Crosswinds in Greenbelt, MD. Come see the big winners of PGAMA's annual printing competition, plus enjoy the open bar, great food, and entertainment. An essential networking opportunity! Look for flyer with more details in your upcoming PGAMA communications!
March 25 Save the Date! Production Club of Baltimore Paper Show, 5:30-8:30pm at Martin's West. See the latest innovations in paper, media, and all things production. Vendor space still available. Contact JoAnn at the Production Club of Baltimore. For more info visit http://productionclubofbaltimore.org/calendar.
Check http://www.pgama.com for the latest industry news and event photos.
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