For years now, the so-called common wisdom was that “print is dead” and digital media will make applications, such as direct mail communications completely obsolete. But as the economy recovers, direct mail is making a comeback. More workers are at home and mail is effective at capturing attention. Service providers are leveraging tools like retargeting. B2B organizations will be taking fewer in person sales calls and a quality mailing piece will be essential to reaching more accounts. And there are a myriad of tools like “informed delivery” that increase open rates. In this session, you will hear your peers discuss: The role direct mail is playing for their organization; How mail participates in the omni-channel customer experience and drives effective customer engagement; Strategies for communicating the value of direct mail to clients. Moderator: • Barb Pellow, Managing Director, Pellow & Partners Panelists: • Melanie De Caprio, Director Marketing, SG360° • John Hartwell, CEO, Matrix • Bill Sloyan, VP Sales & Technical Services, Freedom

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