Investing in inkjet is not a "field of dreams, build it and they will come exercise." You are investing in a cultural change, requiring new business models. Production inkjet technology opens the door to mass customization, the ability to sell value rather than cost. The COVID-19 Pandemic will force many print providers to re-look at their operations, including shedding of offset volumes. This panel will share the lessons they've learned how to "get to money" as fast as possible, and what you need to do to prepare in advance to take advantage of the value-making propositions production inkjet technology offers. Moderator: • Marco Boer, Vice President, IT Strategies Panelists: • Chris Kropac, President, PCI Group • Todd Roth, Vice President, Thomson Reuters • Mike Zaia, Director IT, Medius

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